The power of storytelling

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Philips has been pushing the boundaries of commercial content for several years now. Last year they developed an interactive film where you could dive into a director’s POV to see completely different perspectives of a film. They won at Cannes for this stunning approach to film. To introduce their new cinema product line, they approached Ridley Scott to develop 5 films each with the same dialogue but interpreted differently. The intent: to demonstrate that a story can be told in many different ways but to be immersed requires a rich visual experience. I have attached the trailer and one of the stories. It is worth the time to watch the entire video. Stunning.

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