How to use QR codes creatively
The Hong Kong Tourism Board recently developed a campaign to promote interesting walking tours to help tourist discover the various… more
design
Culture vs. Culture
A brilliant series of photos taken by Yahav Draizin (see his Instagram feed) that use mobile and tablet devices to pit… more
Tech creativity to fuel architecture creativity
The main task of tech is to address problems through information, to allow businesses to thrive by facilitating the capability of… more
Beautiful Spanish design
Spain in renown for its design acumen, but it feels that there is a surge of creativity coming out of… more
Using media creatively: JCDecaux, Geico & Volvo
Every marketer faces the challenge of media clutter. There are simply too many options and consumers are tuning out messages… more
How products can serve humanity vs exploit it
I frequently write articles in this blog about companies that merchandise their products through actions of good. There is so… more
The best creativity of Christmas 2014
The holidays have come and gone, the decorations have been cleared and packed away for next year, the gifts have… more
A storybook that tackles impaired vision
Businesses that find themselves in situations where their category is facing a serious challenge to growth often try to whether… more
The art of a brilliant grassroots event – Ikea & Castello
If there is one brand that comes to mind who has consistently done exceptional grassroots events it would be Red… more
Creative excellence showreel & inspirations from Alex Calderwood
Creativity is something that is so revered in society today, yet it is increasingly in a tug of war with… more
How to teach kids new words? Design a clothing company!
Starting a kids clothing line is incredibly difficult. The sheer volume of competitors is enormous. Furthermore, a large amount of… more
Outdoor advertising that interacts with its environment
There are a lot of create pieces of outdoor and print work at Cannes this year. One of the great… more
The graphic interpretation of world cities
The big cities of the world have true personalities that are unique to them. This is the reason that we… more
The visualization of flavour
Sight is the most dominant sense. We often don’t realize the importance that we give to it in how we… more
Innovation in car marketing – gaming & community
The automobile industry has been actively innovating its marketing efforts, immersing itself in technology and community. They have significant challenges… more
Great ideas that pass the t-shirt test
Most of us will have heard that the test of a good idea is that it can be brought to… more
Taking “walking the talk” marketing to the extreme
The Brands that really act on what they proclaim to stand for in the world at large are those that… more
Great added-utility marketing programs by Carlsberg, Foxtel, and North Face
To be a culturally-leading Brand today, it is paramount to seek out ways to provide added utility to customers and… more
Brands fight the social media revolution
The all-consuming social media world is bound to create some push back from people who crave more analog moments in… more
Lego fuels pop culture with an Oscar and photo project
Lego is a Brand that has truly become part of the current of pop culture. Through its brilliant partnerships and… more