The Hong Kong Tourism Board recently developed a campaign to promote interesting walking tours to help tourist discover the various neighborhoods in the city. The decided to use QR codes to allow people to download the different tours. However, they did it in an incredibly creative way that not only brings to life the personality of the different neighborhoods, but also entices people to do the tours through the highly engaging artwork.
They turned posters promoting the walks into giant QR codes. This way they allow the artistic vibe of the walk to come to life and drive high engagement with the posters due to their visual drawing power. Arguably, the liveliness of the posters already creates the right excitement to head off on the walking tour. Have a look.