Top tech start ups & how they pitched VCs
Have you ever wondered what some of today’s most admired tech companies pitched in order to get that crucial funding… more
Tech creativity to fuel architecture creativity
The main task of tech is to address problems through information, to allow businesses to thrive by facilitating the capability of… more
Powerade vs. Gatorade. 1-0
The battle of the sports drinks is in full swing with new creative work from both launching over the past… more
Content & cultural commentary
I have recently gone through a creative process to develop content for an upcoming campaign where the task was simple:… more
Beautiful Spanish design
Spain in renown for its design acumen, but it feels that there is a surge of creativity coming out of… more
Cars and videos that go viral
The allure of a fast car coupled with an unexpected situation is for men like candy for a four year… more
Breaking female stereotypes
It is unacceptable that in this day and age gender equality is still being battled out. We see this in many… more
Bowie and creativity: the inspiration continues
I stumbled on these great pop culture posters celebrating the creative life of David Bowie. The work was done by… more
Taking advantage of Youtube irritants
Advertising on Youtube takes very expected forms and is easily avoidable. The Brands that explore taking existing tools and using… more
Creativity that strengthens personal relationships
Too often the many distractions that flood our daily lives cloud our abilities to appreciate the richness of the relationships… more
Creativity in Asia is flourishing
As creativity has blossomed over the past decade through the democratisation and advancement of technology, we will be looking with… more
Cool music & music videos – November 2015 edition
The theme prevalent in the music video compilation this month can be summed up in one word: shock. With the… more
Christmas in the UK is like the Superbowl in the US
There are arguably two major annual events that bring out the best Brand creativity year after year: The Superbowl in… more
Role of product masterclass: Mercedes & Tide
The best television commercials are those where you cannot recount the story without mentioning the Brand because its role is… more
Why Disney tells amazing stories
There is arguably no better storytelling studio than Disney. They have captured the imagination and hearts of people for generations. Consistently,… more
The art of the misdirect: The good and bad
The misdirect has been a staple in marketing storytelling because it helps elevate brand recall, if done correctly. In recent… more
The power of women
The role of women in society is too often under-estimated or under-appreciated. I will not go into women’s rights in… more
5 Great Ads, 5 Emotions to enjoy
Great commercials succeed because they trigger primitive emotions inside you. I say primitive, because all of us react to them, and… more
Technology that encourages analog living
The debate whether technology is actually disconnecting people from the real world has been ongoing. While constant connection to the… more
How porn continues to innovate online
The porn business is known to have been a pioneer in online marketing given that it had few other channels… more