Expressions That Inspire

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Instagram foodporn brought to life

September 13, 2017 Leave a comment

One of the most loved uses of Instagram is to take pictures of yummy food. People snap away when at… more →

case studies, case study, creative excellence, creative innovation, creativity, creativity content, digital innovation, social media brazil, foodporn, Heinz, instagram, irresistible posts, real world connection

How to use QR codes creatively

September 13, 2017 Leave a comment

The Hong Kong Tourism Board recently developed a campaign to promote interesting walking tours to help tourist discover the various… more →

art, art and creativity, art and design, art innovation, artist, creativity, design, innovation, poster, poster art, posters, qr codes Hong Kong, hongkongtourism, poster, qr code, qr codes, tourism

How legacy companies can break category conventions

August 12, 2017 Leave a comment

Technology has allowed countless categories to be completely disrupted. Most often, startups are the ones doing the disrupting. Therefore, when… more →

case studies, case study, content, content brilliance, creativity, emotion-based storytelling, innovation app, castorama, creativity, magic wallpaper, mobile

Content marketing that hijacks conversations

August 10, 2017 Leave a comment

Content marketing is the future. With purchase journeys and the path to meaningful brand relationships becoming more complex, developing content… more →

case studies, case study, content, content marketing, creativity, emotion-based storytelling, film, social marketing, social media, social media marketing cadbury, content, groupon, hijacking, under armour

Provoking conversations around your brand

July 31, 2017 Leave a comment

There is so much content out there nowadays, that breaking through the clutter is immensely difficult. This is not a… more →

cannes, cannes lions, case studies, case study, creativity, emotion-based storytelling, integrated marketing, integration, social media Bajaj motorcycles, bajaj v, cannes lions, jet.com, mailchimp, provoke

Innovation that really adds value

July 31, 2017 Leave a comment

Innovation is enormously important in business today. The pace of change is so fast, that innovation is required to be… more →

case studies, case study, creativity, digital innovation, emotion-based storytelling, innovation, innovative marketing, innovative thinking, inspiration china, colombia, india, Savlon, SKII, une, Varuna pumps

A newspaper that turns into a tree

March 5, 2017 Leave a comment

Once in a while, there are ideas that come around that truly inspire you. This is one of them. A… more →

case studies, case study, creativity, environment, environmental design, green, green movement, green technology, innovation environmental, green newspaper, japan, mainichi

Incredibly political Superbowl 2017 ads, finally

February 7, 2017 Leave a comment

The #Superbowl is the biggest media stage in the United States, where brands pay big money to merchandize their offerings… more →

creativity, emotion-based storytelling, film, social movement, social storytelling 2017, 84 lumber, Airbnb, audi, budweiser, coca cola, equality, google, human kindness, michelin, superbowl

A year to forget: 2016 in review

December 17, 2016 Leave a comment

This year has been horrible. The forces of bad have flexed their muscles and have gotten an unfair share of… more →

creativity, emotion-based storytelling, social media 2016, 2016 year in review, facebook, facebook 2016, go chatter, google, google year in search, time, time magazine, year in review, youtube rewind

Out of the ordinary greeting cards

December 16, 2016 Leave a comment

The advertising industry has a reputation for doing highly entertaining Christmas cards. This year there is no exception. Campaign did… more →

advertising, advertising agency, art, creativity, Uncategorized akqa, christmas, christmas 2016, christmas chards, fabula, tmw unlimited, wunderman

Christmas 2016 ads: emotionally powerful

December 16, 2016 Leave a comment

The end of the year is alway a time where marketers reveal their holiday advertising. The United Kingdom has a… more →

art and creativity, creative brilliance, creative excellence, creativity, emotion-based storytelling, film, social media advertising, aldi, allegro, apple, burberry, christmas, christmas 2016, edeka, family, films, h&m, john lewis, m&s, sainsbury, sainsbury's

I see something that you can’t see

December 15, 2016 Leave a comment

Vincent Bal is a filmmaker and artist that has developed a series of doodles that use the reflection of random… more →

art, art and creativity, art and design, artists, artwork, authentic, creative excellence, creative innovation, creative power, creativity, photographers, photographs, photography imagination, photography, reflections, vincent bal

Culture vs. Culture

December 15, 2016 Leave a comment

A brilliant series of photos taken by Yahav Draizin (see his Instagram feed) that use mobile and tablet devices to pit… more →

art, creativity, design, photographer, photography art, celebrity, culture vs culture, mobile, tech on tech, technology

Top tech start ups & how they pitched VCs

September 12, 2016 Leave a comment

Have you ever wondered what some of today’s most admired tech companies pitched in order to get that crucial funding… more →

business innovation, case studies, case study, commerce, digital, digital innovation, digital revolution, digital strategy, innovation Airbnb, linkedin, pitch deck, start-up, VC funding, Venture Capital, wework

Tech creativity to fuel architecture creativity

September 12, 2016 Leave a comment

The main task of tech is to address problems through information, to allow businesses to thrive by facilitating the capability of… more →

architects, architecture, case study, creativity, design, digital, digital creativity, digital design, digital innovation, innovation architecture, design, greg lynn, hololens, microsoft

Powerade vs. Gatorade. 1-0

September 12, 2016 Leave a comment

The battle of the sports drinks is in full swing with new creative work from both launching over the past… more →

creativity, emotion-based storytelling, film, sport movement, sports marketing cam newton, celebrity, gatorade, olympics, powerade, shakur stevenson, sports drinks, sports marketing

Content & cultural commentary

March 28, 2016 Leave a comment

I have recently gone through a creative process to develop content for an upcoming campaign where the task was simple:… more →

case studies, case study, cause marketing, champions league, content brilliance, content marketing, content strategy, creativity, cultural commentary, cultural leadership, emotion-based storytelling, film, social media, social media marketing, social storytelling #betheireyes, football, heineken, samsung, soccer, The Dilemma, uefa champions league

Beautiful Spanish design

March 27, 2016 Leave a comment

Spain in renown for its design acumen, but it feels that there is a surge of creativity coming out of… more →

art, design, design brilliance, design excellence, design innovation, design thinking, designer, illustration, innovation Barcelona, Bel & Bel, furniture design, Juan Jo Calva, piaggio, Spain, vespa

Cars and videos that go viral

March 22, 2016 Leave a comment

The allure of a fast car coupled with an unexpected situation is for men like candy for a four year… more →

case study, creativity, film, social media, stunt, stunts, videos, viral, viral campaign, viral content, viral film, viral films bmw, dc shoes, dubai, gymkhana, hamburg

Breaking female stereotypes

March 22, 2016 Leave a comment

It is unacceptable that in this day and age gender equality is still being battled out. We see this in many… more →

case studies, case study, creativity, creativity content, emotion-based storytelling, film, social change, social experiment, social movement, social movements, social responsibility, social storytelling, storytelling, stunt, stunts #sharetheload, ariel, brazil, equality, espn, gender equality, india, provoke, women's rights
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