Instagram foodporn brought to life
One of the most loved uses of Instagram is to take pictures of yummy food. People snap away when at… more
case study
How legacy companies can break category conventions
Technology has allowed countless categories to be completely disrupted. Most often, startups are the ones doing the disrupting. Therefore, when… more
Content marketing that hijacks conversations
Content marketing is the future. With purchase journeys and the path to meaningful brand relationships becoming more complex, developing content… more
Provoking conversations around your brand
There is so much content out there nowadays, that breaking through the clutter is immensely difficult. This is not a… more
Innovation that really adds value
Innovation is enormously important in business today. The pace of change is so fast, that innovation is required to be… more
A newspaper that turns into a tree
Once in a while, there are ideas that come around that truly inspire you. This is one of them. A… more
Top tech start ups & how they pitched VCs
Have you ever wondered what some of today’s most admired tech companies pitched in order to get that crucial funding… more
Tech creativity to fuel architecture creativity
The main task of tech is to address problems through information, to allow businesses to thrive by facilitating the capability of… more
Content & cultural commentary
I have recently gone through a creative process to develop content for an upcoming campaign where the task was simple:… more
Cars and videos that go viral
The allure of a fast car coupled with an unexpected situation is for men like candy for a four year… more
Breaking female stereotypes
It is unacceptable that in this day and age gender equality is still being battled out. We see this in many… more
Taking advantage of Youtube irritants
Advertising on Youtube takes very expected forms and is easily avoidable. The Brands that explore taking existing tools and using… more
Creativity that strengthens personal relationships
Too often the many distractions that flood our daily lives cloud our abilities to appreciate the richness of the relationships… more
Creativity in Asia is flourishing
As creativity has blossomed over the past decade through the democratisation and advancement of technology, we will be looking with… more
The art of the misdirect: The good and bad
The misdirect has been a staple in marketing storytelling because it helps elevate brand recall, if done correctly. In recent… more
The power of women
The role of women in society is too often under-estimated or under-appreciated. I will not go into women’s rights in… more
Technology that encourages analog living
The debate whether technology is actually disconnecting people from the real world has been ongoing. While constant connection to the… more
How porn continues to innovate online
The porn business is known to have been a pioneer in online marketing given that it had few other channels… more
Using media creatively: JCDecaux, Geico & Volvo
Every marketer faces the challenge of media clutter. There are simply too many options and consumers are tuning out messages… more
The re-birth of advertising as the spearhead of societal change
The beautiful part of advertising is that it shapes culture and has the potential to break paradigms. Big social movements… more