A newspaper that turns into a tree
Once in a while, there are ideas that come around that truly inspire you. This is one of them. A… more
case study
Top tech start ups & how they pitched VCs
Have you ever wondered what some of today’s most admired tech companies pitched in order to get that crucial funding… more
Tech creativity to fuel architecture creativity
The main task of tech is to address problems through information, to allow businesses to thrive by facilitating the capability of… more
Content & cultural commentary
I have recently gone through a creative process to develop content for an upcoming campaign where the task was simple:… more
Cars and videos that go viral
The allure of a fast car coupled with an unexpected situation is for men like candy for a four year… more
Breaking female stereotypes
It is unacceptable that in this day and age gender equality is still being battled out. We see this in many… more
Taking advantage of Youtube irritants
Advertising on Youtube takes very expected forms and is easily avoidable. The Brands that explore taking existing tools and using… more
Creativity that strengthens personal relationships
Too often the many distractions that flood our daily lives cloud our abilities to appreciate the richness of the relationships… more
Creativity in Asia is flourishing
As creativity has blossomed over the past decade through the democratisation and advancement of technology, we will be looking with… more
The art of the misdirect: The good and bad
The misdirect has been a staple in marketing storytelling because it helps elevate brand recall, if done correctly. In recent… more
The power of women
The role of women in society is too often under-estimated or under-appreciated. I will not go into women’s rights in… more
Technology that encourages analog living
The debate whether technology is actually disconnecting people from the real world has been ongoing. While constant connection to the… more
How porn continues to innovate online
The porn business is known to have been a pioneer in online marketing given that it had few other channels… more
Using media creatively: JCDecaux, Geico & Volvo
Every marketer faces the challenge of media clutter. There are simply too many options and consumers are tuning out messages… more
The re-birth of advertising as the spearhead of societal change
The beautiful part of advertising is that it shapes culture and has the potential to break paradigms. Big social movements… more
Discount supermarkets redefine freshness
The growing popularity of discount supermarkets has much to do with their growing focus on quality and freshness. People the… more
Building brands through experience marketing
The way that many tech companies brand-build is through stunts. This is due to the fact that many rely heavily… more
How products can serve humanity vs exploit it
I frequently write articles in this blog about companies that merchandise their products through actions of good. There is so… more
Airlines: Transporting emotions, not just people
The airline industry has been pushing the creative acumen of their marketing efforts of late. Meanwhile, you would not fault… more
Valentine’s Day 2015 – A return to the essence of this great holiday
The essence of Valentine’s Day has gotten diluted over the years as retail has supercharged this holiday with consumption. Worse,… more