How legacy companies can break category conventions
Technology has allowed countless categories to be completely disrupted. Most often, startups are the ones doing the disrupting. Therefore, when… more
creativity
Content marketing that hijacks conversations
Content marketing is the future. With purchase journeys and the path to meaningful brand relationships becoming more complex, developing content… more
Provoking conversations around your brand
There is so much content out there nowadays, that breaking through the clutter is immensely difficult. This is not a… more
Innovation that really adds value
Innovation is enormously important in business today. The pace of change is so fast, that innovation is required to be… more
A newspaper that turns into a tree
Once in a while, there are ideas that come around that truly inspire you. This is one of them. A… more
Incredibly political Superbowl 2017 ads, finally
The #Superbowl is the biggest media stage in the United States, where brands pay big money to merchandize their offerings… more
A year to forget: 2016 in review
This year has been horrible. The forces of bad have flexed their muscles and have gotten an unfair share of… more
Out of the ordinary greeting cards
The advertising industry has a reputation for doing highly entertaining Christmas cards. This year there is no exception. Campaign did… more
Christmas 2016 ads: emotionally powerful
The end of the year is alway a time where marketers reveal their holiday advertising. The United Kingdom has a… more
I see something that you can’t see
Vincent Bal is a filmmaker and artist that has developed a series of doodles that use the reflection of random… more
Culture vs. Culture
A brilliant series of photos taken by Yahav Draizin (see his Instagram feed) that use mobile and tablet devices to pit… more
Tech creativity to fuel architecture creativity
The main task of tech is to address problems through information, to allow businesses to thrive by facilitating the capability of… more
Powerade vs. Gatorade. 1-0
The battle of the sports drinks is in full swing with new creative work from both launching over the past… more
Content & cultural commentary
I have recently gone through a creative process to develop content for an upcoming campaign where the task was simple:… more
Cars and videos that go viral
The allure of a fast car coupled with an unexpected situation is for men like candy for a four year… more
Breaking female stereotypes
It is unacceptable that in this day and age gender equality is still being battled out. We see this in many… more
Bowie and creativity: the inspiration continues
I stumbled on these great pop culture posters celebrating the creative life of David Bowie. The work was done by… more
Taking advantage of Youtube irritants
Advertising on Youtube takes very expected forms and is easily avoidable. The Brands that explore taking existing tools and using… more
Creativity that strengthens personal relationships
Too often the many distractions that flood our daily lives cloud our abilities to appreciate the richness of the relationships… more
Creativity in Asia is flourishing
As creativity has blossomed over the past decade through the democratisation and advancement of technology, we will be looking with… more