A newspaper that turns into a tree
Once in a while, there are ideas that come around that truly inspire you. This is one of them. A… more
creativity
Incredibly political Superbowl 2017 ads, finally
The #Superbowl is the biggest media stage in the United States, where brands pay big money to merchandize their offerings… more
A year to forget: 2016 in review
This year has been horrible. The forces of bad have flexed their muscles and have gotten an unfair share of… more
Out of the ordinary greeting cards
The advertising industry has a reputation for doing highly entertaining Christmas cards. This year there is no exception. Campaign did… more
Christmas 2016 ads: emotionally powerful
The end of the year is alway a time where marketers reveal their holiday advertising. The United Kingdom has a… more
I see something that you can’t see
Vincent Bal is a filmmaker and artist that has developed a series of doodles that use the reflection of random… more
Culture vs. Culture
A brilliant series of photos taken by Yahav Draizin (see his Instagram feed) that use mobile and tablet devices to pit… more
Tech creativity to fuel architecture creativity
The main task of tech is to address problems through information, to allow businesses to thrive by facilitating the capability of… more
Powerade vs. Gatorade. 1-0
The battle of the sports drinks is in full swing with new creative work from both launching over the past… more
Content & cultural commentary
I have recently gone through a creative process to develop content for an upcoming campaign where the task was simple:… more
Cars and videos that go viral
The allure of a fast car coupled with an unexpected situation is for men like candy for a four year… more
Breaking female stereotypes
It is unacceptable that in this day and age gender equality is still being battled out. We see this in many… more
Bowie and creativity: the inspiration continues
I stumbled on these great pop culture posters celebrating the creative life of David Bowie. The work was done by… more
Taking advantage of Youtube irritants
Advertising on Youtube takes very expected forms and is easily avoidable. The Brands that explore taking existing tools and using… more
Creativity that strengthens personal relationships
Too often the many distractions that flood our daily lives cloud our abilities to appreciate the richness of the relationships… more
Creativity in Asia is flourishing
As creativity has blossomed over the past decade through the democratisation and advancement of technology, we will be looking with… more
Cool music & music videos – November 2015 edition
The theme prevalent in the music video compilation this month can be summed up in one word: shock. With the… more
Role of product masterclass: Mercedes & Tide
The best television commercials are those where you cannot recount the story without mentioning the Brand because its role is… more
Why Disney tells amazing stories
There is arguably no better storytelling studio than Disney. They have captured the imagination and hearts of people for generations. Consistently,… more
The art of the misdirect: The good and bad
The misdirect has been a staple in marketing storytelling because it helps elevate brand recall, if done correctly. In recent… more