Nike searches for raw football talent on Facebook

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Post the World Cup in South Africa, Nike is using the buzz around its ambush campaign to kick start one of the most unique promotions in sport today. They are searching for the next great football fan, not through clubs, not through video submissions, not through grassroots events, but by your social media popularity. The more activity around your Facebook fan page, the more likely you are to get noticed by the Nike scouts. There are very simple instructions to get you on your way and tools to make promoting yourself loads of fun. Have a look

http://www.facebook.com/nikefootball (social media hub)
http://www.nike.com/nikefootball/write-the-future/campaign?locale=en_US (promoting yourself)

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