Arcade Fire launch a new interactive music video experience… again

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Canadian band ‘Arcade Fire’ are having a ton of fun playing with technology again. If you can recall how they made waves a few years ago with their Chrome interactive video for Wilderness Downtown. Now they have relaunched their hit ‘Sprawl II’ with an interactive dance-in-front-of-your-webcam version. You display some moves and have them re-enacted by the band and actors in the video.


The interactive producers AATOAA describe it the experience in the following way:
“The idea is to affect the pacing of the film with your movements. You are invited to dance in front of your webcam. There is no specific rules, no complicated “minority report” tricks. Just an invitation to move your arms or your butt on the music. The quicker you move, the faster the frames play. You slow down, the characters in the video slow down.”


Simply go to Arcade Fire’s dedicated website for this song called Sprawl 2. Below is the regular music video to check out the original moves and just enjoy the song.

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