Mercedes have surprised me lately in how they have been able to find very innovative ways to market product lines with brilliant creativity when you’d expect that thinking to be applied to other parts of their portfolio.
Which Mercedes product do you think would be the furthest from cool to a broader audience? Their vans? Maybe. How about their trucks! The all new Actros by Mercedes-Benz figured that they needed to be experienced to be appreciated. So they created a one-of-a-kind test drive.
The fact that they picked up passengers from the offices of key truck competitors like Volvo or MAN was a genius way to put a twist on an already hilarious idea. Enjoy