How Nike turned abandoned pools into new community centers
Few Brands have really understood the value of “small conversations” that help fuel a bigger dialogue around their overall story.… more
Month: May 2011
Only the music industry is really unlocking the power of data-source creativity
Data visualization has been a hot field within the creative community for quite a while. Countless music projects have explored… more
Cool music videos of the weekend: Alex Clare, Architecture in Helsinki, Digitalism, The Vaccines
Alex Clare – “Too close” Architecture in Helsinki – “Escapee” Digitalism – “2 Hearts” The Vaccines – “All in White”
The digital world now and in 2015 – times are truly changing
An absolutely beautiful info-visualization of statistics of the digital world now and in 2015. This is a great resource for… more
What if your favorite radio station could teach you how to read? In Mexico they’ve found a way
The creative community seems to be entering a unique phase of digitally-driven ideation. Over the past few months I’ve notice… more
Mercedes explore a unique use of Twitter with great success – The Twitter Race case study
Early this year I wrote about a unique social media experiment by Mercedes called “The Twitter Race” (see here). The… more
What if every beer you open activates a party? Heineken shows you how
The Miami Ad School in Germany has been peppering the internet with a swarm of great case studies from its… more
How to get your girlfriend to let you drink with the boys? Become a local hero
Some of the most creative work from the beer industry comes from Argentina. Whether it is the legendary football TV… more
McDonald’s unlocks the imagination inside every child
We sometimes forget of the feelings we had as kids going to McDonald’s. The feelings of excitement and joy that… more
The biggest photo of a sport event ever done by the audience
Events such as concerts and sports matches are often milestone moments is the creation of our lives. We are finding… more
Cool music videos of the weekend: R.E.M, Alex Winston, Starfucker, and Nikki Costa
R.E.M – “Discoverer” Starfucker – “Julius” Alex Winston – “Sister wife” Nikki Cost – “Little Lion Man by Mumford &… more
The world’s first furniture instruction manual on Twitter
Ikea is well-known for its well-packed furniture with easy instructions to put together their products. While we may find the… more
How a photo project can change the world
We sometimes don’t appreciate the power of creativity in actually helping further science. Instead we look to it as a… more
How to market a travel guide? Surprise locals with information about their own city
The real power of a product can only be felt if it comes to life in the environment where it… more
How two different Asics shoes fought racism in Brazil
Sometimes a very simple stunt in the right environment can move mountains. To fight racism in the Brazilian football league,… more
Can robots care like humans? This artist seems to think so
I loved this illustration work because it captures so much emotion and intimacy while being very graphic and highly imaginative.… more
How a herd of cows sparked the imagination of Brazilians
Too often Brands look to their taught vehicles to accomplish their business objectives. However, many times it is an unexpected… more
OCB encourages rolling cigarettes everyday
One of the bigger challenges of companies is that their internal cultures reflect the values that they have crafted for… more
Who’s raising the bar in shopper marketing? A toothbrush, no joke
Shopper marketing is vital to most marketing organizations but it rarely is a forum for breakthrough creativity. The principles of… more
How gifting can help create an environmental movement
Beaches are loved by people all around the world. However, due to the fact that they are destinations that feel… more