Any marketer would absolutely love to have a sense of what is going to happen in communications several years from now. It is for this reason that heaps of companies are making pilgrimages to Silicon Valley in hope of unlocking the secrets of code obsessed. Honestly, we only need to free our imaginations and the opportunities will reveal themselves.
This lovely piece of film from Xbox does exactly that – opens your imagination to the possibilities that the very near future will bring. It is an exciting collection of potential applications of Kinect. The challenge to marketers is going to be how to use these applications for the betterment of someone’s everyday life, or the betterment of the world around us. It is a huge responsibility but one that consumer will not let marketers forget since there is increasing emotion around government and business lack of attention to the emotional and societal well-being of their consumers.
Anyway, have a look at this wonderful film. Enjoy.