The power of emotion-based storytelling brought to life by… The Norwegian Post!

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We are increasingly seeing Brands develop film content that is more than a simple story, it is part stunt, part socially-influenced, part cause, and the list goes on. Many of these creative pieces are truly inspiring. I have written about many of them. However, at times a simple emotional story is perfect.

The below film from the Norway post is just such a story. It is beautifully simple, leaning into the basic principles of emotion-based storytelling. I have seen countless adverts of love and romance with different twists that demonstrate lover ingenuity but this one, I admit, got me even though the idea is so obvious. Really well done. Enjoy

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