The free chocolate store… if you are willing to do a good deed

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The following idea is not only incredibly beautiful in its emotional appeal, it is brilliant in its ability to combine stunt with Facebook to ensure consumer recruitment is achieved. Anthon Berg in Denmark had a brilliant idea to get people to really appreciate the power of chocolate: a store where you purchase chocolate not with cash or credit cards, but just with the promise of a generous deed toward a person you care for. 

The Anthon Berg Generous Store, a chocolate pop-up store in the center of Copenhagen, opened its doors last month. The chocolate was ‘priced’ in a way where people could pick a box according to the good deed they were willing to do. There were more than 30 different payment options ranging from ‘Serve breakfast in bed to your loved one’ to ‘Don’t comment on your girlfriend’s driving for a week’. 

The most popular was ‘Help clean your friend’s house’. Check-in was done via an iPad that immediately confirmed your deed on your Facebook wall. As such Anthon Berg could monitor which deeds were realized. Most were 🙂 Have a look at this really inspiring video.

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