The art of great film-making – 3 TV commercials show us how its done

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It is very exciting to find examples of great innovative campaigns that use multiple media, or smart and different ways of using technology to bring to life an idea, yet the TV commercial still has a lot of power across countries. Therefore, it is nice to appreciate beautiful film when it comes your way. Here are two examples that pull on different emotional strings.

The first is for Omega and ignite the imagination with their artistry while leaning into all the areas in culture where the Brand plays. The second is a brilliant example of emotion-based storytelling where human behavioural paradigms are completely challenged. The final is a great example of executional excellence for Samsung done by Romain Gavras.

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