The rate with which marketers are embracing the need to provide total utility to they way that they market their products is incredible, and very exciting. There is a push for accountability and it is being acted upon with incredible creativity.
Students are pushing this movement in marketing. They are not just demanding that companies behave differently, they are showing how to creatively execute in this new world. The following case study was done by students at the Miami Ad School who found an innovative way of using Google Glass to help improve the lives of Alzheimer sufferers. The campaign format adopts many of the traits of the Google Chrome work which makes it truly feel like Google work. Have a look.