Rockmelt is a new web browser that is still in beta. The company is aiming to become a “Social Browser” by integrating your social life directly into your web browser’s interface. This allows you to create one seamless experience no matter what website you are viewing. On the left it connects your friends and the right your social accounts. It does this by loading Facebook and Twitter API apps to give you direct access and one click sharing as if you were inside Facebook or Twitter.
The integration of your social networks is really cool because it makes searching so much more entertaining and social. Topics become more engaging as you can immediately connect their relevance and value to those you know. It will be interesting to see whether there is any adoption of the service.