Paris has some of the worst traffic on the planet. Therefore, Europcar is trying to convince people to rid themselves of their cars and only rent when necessary.
To create awareness of their mission, their agency, Ogilvy Paris, concocted a hilarious stunt: impound random cars in supermarket parking lots and use the opportunity to suggest that they could live better without the car. The reactions are less than friendly.
These interactions were filmed, stuck on Youtube and circulated through a social media campaign. As you will see at the end of the video, the conversations around the films were noteworthy and Europcar achieved its objective. Well done.