One of the bigger challenges of companies is that their internal cultures reflect the values that they have crafted for their Brands. Ultimately employees are the best and first-line embassadors. As such, it is important that internal marketing is not left as an afterthought.
To bring to life the passion of the product, OCB in Spain turned their employees business cards into packs of rolling papers. By doing this, the company forces its employees to interact with the product and Brand every day. This forces intimacy with what you are selling and, likely, unconscious brand love. Well done.