Mountain Dew hijacks street posters

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When you walk the streets of any major city wild postings are everywhere. The areas that are legally allowed to be plastered with messages generally are several inches thick with posters. The ones that stand out do something different with their environments, they visually disrupt. This is what a pedestrian will appreciate, what will make him or her smile while on their way to their destination. Mountain Dew did exactly that with their “parasite poster”: which hijacked existing posters by using the faces from those ads and inserting them into the Mountain Dew layouts. Simple, funny, and effective (and likely illegal in most places but hey). See the below case study in full screen at

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