How a brand decided to infuse play into every fibre of its existence to truly live its values

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Dilly Dally is a toy store in Vancouver built on ‘inspiring play’ and igniting the imagination of children. Each component of their brand identity incorporates a sense of play, interaction and endless exploration.

Whether it is their business cards, stationary, or even website (on select devices), play is infused to ensure that the Brand truly lives at every touch point. Beautiful!

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