Most of us will have heard that the test of a good idea is that it can be brought to life with a visual. We will also have heard that the test for a great idea is that the visual would be proudly worn as a t-shirt. Simplicity and being telegraphic are key as is striking a powerful emotional chord. These are the good ideas. However the great ideas do all this and surprise us, capture our imagination, and tap into an aesthetic that helps us shape our identity to the world at large. The following visuals that do this and pass the t-shirt test. Have a look.
Safe Sex poster series
Haribo gummy bears