Cars and videos that go viral
The allure of a fast car coupled with an unexpected situation is for men like candy for a four year… more
The allure of a fast car coupled with an unexpected situation is for men like candy for a four year… more
One of the greatest benefits of exploding social media is that buried talents the world over can be exposed and… more
Public service announcements tend to lean into shock tactics to bring to life their message. As a result, consumers become… more
Automotive Brands have been part of marketing innovation folklore for as long as I can remember. Be it the Saturn… more
The movie Senna was among the best documentaries of all time. The man was so legendary that his story alone… more
The past few years have seen several interesting Brand activations at airports. It is a ripe environment for emotion-based storytelling… more
I have written quite a lot about pack and product innovations lately. Getting your brand and product to play central… more
Heineken continue to develop super engaging activations around their Champions League sponsorship. You will all remember their cinema stunt that… more
Every since Ford made a giant move into digital and social a few years ago, the automotive industry has been… more
The quest to find the best approach to social media content, and to keep pace with the constantly evolving expectations… more
Many automotive companies are turning to “stunt” content to bring to life their product or service offerings in a creative… more
Increasingly, bands are partnering with brands to create brilliant videos that help both parties connect with existing and new audiences.… more
There are a few tactics that make for contagious videos. I have written about this extensively over the past few… more
Great stunts are increasingly difficult to pull off because so many good ones have been done. Quality expectations from both… more
Attracting talent is a big challenges for institutions and businesses the world over. People have significantly more knowledge about their… more
When it comes to the type of content that gets shared more readily, action sports Brands are lucky because their… more
Some of the most entertaining stunts are those that border on pranks, where the innocent participant finds him or herself… more
The development of really compelling content that is real, emotionally-charged, and developed for the rich personal experience of only a… more
Distance learning has been growing for many years. It’s origins date back as far as 1883 in the United States… more
I absolutely love how films of simple stunts can tell the story that a Brand wants with arguably the same… more