Cars and videos that go viral
The allure of a fast car coupled with an unexpected situation is for men like candy for a four year… more
viral
The love of discovering hidden talents & what Brands should do about it
One of the greatest benefits of exploding social media is that buried talents the world over can be exposed and… more
Doing public service advertising well
Public service announcements tend to lean into shock tactics to bring to life their message. As a result, consumers become… more
Automotive marketers push the boundaries of media & production by tapping into technology
Automotive Brands have been part of marketing innovation folklore for as long as I can remember. Be it the Saturn… more
Senna keeps on entertaining us from six feet under
The movie Senna was among the best documentaries of all time. The man was so legendary that his story alone… more
Trying to use an airport setting for a campaign idea or activation program? Here are people doing it well and not so well
The past few years have seen several interesting Brand activations at airports. It is a ripe environment for emotion-based storytelling… more
Coke shows us perfection in packaging innovation: bringing to life the brand mission, addressing a core category barrier, and creating amazing content
I have written quite a lot about pack and product innovations lately. Getting your brand and product to play central… more
Heineken are the expert in sport event sponsorship marketing: A new Champions League campaign show us why
Heineken continue to develop super engaging activations around their Champions League sponsorship. You will all remember their cinema stunt that… more
Automotive Brands continue to drive digital creativity. Some recent examples from VW and Renault
Every since Ford made a giant move into digital and social a few years ago, the automotive industry has been… more
Finding the right content to ignite your social media platforms: Lowe’s shows us how its done
The quest to find the best approach to social media content, and to keep pace with the constantly evolving expectations… more
A taxi ride where the meter goes down instead of up? Seat shows us how it is possible
Many automotive companies are turning to “stunt” content to bring to life their product or service offerings in a creative… more
Cool new music & music videos – April 2013 edition
Increasingly, bands are partnering with brands to create brilliant videos that help both parties connect with existing and new audiences.… more
Why videos get shared: Pepsi shows us one recipe that works
There are a few tactics that make for contagious videos. I have written about this extensively over the past few… more
The art of the stunt: Carlsberg and FiftyFifty show us what it takes to make ones that people love
Great stunts are increasingly difficult to pull off because so many good ones have been done. Quality expectations from both… more
How Universities are starting to think creatively about attracting new students – UTEC in Peru develops a billboard that creates water for the local community
Attracting talent is a big challenges for institutions and businesses the world over. People have significantly more knowledge about their… more
DC Shoes show us once again why they are the masters of content marketing
When it comes to the type of content that gets shared more readily, action sports Brands are lucky because their… more
The secret to a good stunt: activate intense emotions of those unknowing participants: Nivea, Coke, Oi and others show us how
Some of the most entertaining stunts are those that border on pranks, where the innocent participant finds him or herself… more
Red Stripe and a boy’s choir show us how what content excellence looks like
The development of really compelling content that is real, emotionally-charged, and developed for the rich personal experience of only a… more
Storytelling in the modern-day educational system
Distance learning has been growing for many years. It’s origins date back as far as 1883 in the United States… more
Unleash your inner Bond: Coke Zero encourages you to do it and creates stunt brilliance in the process
I absolutely love how films of simple stunts can tell the story that a Brand wants with arguably the same… more