Breaking female stereotypes
It is unacceptable that in this day and age gender equality is still being battled out. We see this in many… more
storytelling
Bowie and creativity: the inspiration continues
I stumbled on these great pop culture posters celebrating the creative life of David Bowie. The work was done by… more
Creativity that strengthens personal relationships
Too often the many distractions that flood our daily lives cloud our abilities to appreciate the richness of the relationships… more
Christmas in the UK is like the Superbowl in the US
There are arguably two major annual events that bring out the best Brand creativity year after year: The Superbowl in… more
Why Disney tells amazing stories
There is arguably no better storytelling studio than Disney. They have captured the imagination and hearts of people for generations. Consistently,… more
The art of the misdirect: The good and bad
The misdirect has been a staple in marketing storytelling because it helps elevate brand recall, if done correctly. In recent… more
The power of women
The role of women in society is too often under-estimated or under-appreciated. I will not go into women’s rights in… more
Purpose driven creativity from purpose driven companies
Having been fortunate to work at both established FMCG companies and tech companies, I have been exposed to the different… more
2014 year in review – hope, inspiration, and the power of reality
It is easy to look back at 2014 and say that it was a tough year. Conflicts are spreading like… more
The best creativity of Christmas 2014
The holidays have come and gone, the decorations have been cleared and packed away for next year, the gifts have… more
Film today – pushing storytelling approaches to extremes
Commercial filmic storytelling has been heavily exploring different approaches to find novel ways of engaging its audiences, be it through longer-form… more
Powerful & Captivating TV commercials – November 2014 edition
It’s holiday season which means some of the more emotional stories are about to swarm the airwaves. The long awaited… more
Brands and long form content: Examples from Groupon & John Lobb
Brands are increasingly using longer form content to allow consumers a greater immersion into their world. The challenge with such content is… more
Technology and emotion-based storytelling: The good and the bad
The allure of playing with technology for advertising efforts is stronger today than ever before. The ability to turn an… more
Brand Storytelling tips: intensity & compassion
One of the tactics that is now a staple of Brand storytelling is the stunt. The reason for its ubiquity… more
Students show us how to use Google Glass
The rate with which marketers are embracing the need to provide total utility to they way that they market their… more
powerful & captivating TV commercials – May 2014 edition
The truth has never been a more powerful muse. I feel that so many of the last posts that celebrate… more
Creativity removes the blindness created by our own selfishness
Humanity is incredibly selfish and self-consumed. We enjoy watching and commenting on the plight of others but never consider how… more
Killer tactics to provoke conversations on social media
The art of conversation on social media is continuing to evolve and inspire creatives and marketers the world over. Provoking… more
The love of discovering hidden talents & what Brands should do about it
One of the greatest benefits of exploding social media is that buried talents the world over can be exposed and… more