Breaking female stereotypes
It is unacceptable that in this day and age gender equality is still being battled out. We see this in many… more
It is unacceptable that in this day and age gender equality is still being battled out. We see this in many… more
I stumbled on these great pop culture posters celebrating the creative life of David Bowie. The work was done by… more
Too often the many distractions that flood our daily lives cloud our abilities to appreciate the richness of the relationships… more
There are arguably two major annual events that bring out the best Brand creativity year after year: The Superbowl in… more
There is arguably no better storytelling studio than Disney. They have captured the imagination and hearts of people for generations. Consistently,… more
The misdirect has been a staple in marketing storytelling because it helps elevate brand recall, if done correctly. In recent… more
The role of women in society is too often under-estimated or under-appreciated. I will not go into women’s rights in… more
Having been fortunate to work at both established FMCG companies and tech companies, I have been exposed to the different… more
It is easy to look back at 2014 and say that it was a tough year. Conflicts are spreading like… more
The holidays have come and gone, the decorations have been cleared and packed away for next year, the gifts have… more
Commercial filmic storytelling has been heavily exploring different approaches to find novel ways of engaging its audiences, be it through longer-form… more
It’s holiday season which means some of the more emotional stories are about to swarm the airwaves. The long awaited… more
Brands are increasingly using longer form content to allow consumers a greater immersion into their world. The challenge with such content is… more
The allure of playing with technology for advertising efforts is stronger today than ever before. The ability to turn an… more
One of the tactics that is now a staple of Brand storytelling is the stunt. The reason for its ubiquity… more
The rate with which marketers are embracing the need to provide total utility to they way that they market their… more
The truth has never been a more powerful muse. I feel that so many of the last posts that celebrate… more
Humanity is incredibly selfish and self-consumed. We enjoy watching and commenting on the plight of others but never consider how… more
The art of conversation on social media is continuing to evolve and inspire creatives and marketers the world over. Provoking… more
One of the greatest benefits of exploding social media is that buried talents the world over can be exposed and… more