sports marketing

Powerade vs. Gatorade. 1-0

The battle of the sports drinks is in full swing with new creative work from both launching over the past… more →

The role of women in society is too often under-estimated or under-appreciated. I will not go into women’s rights in… more →

Wearables are predicted to make a big splash in 2014 and have been much discussed at the recent CES. Google… more →

Hijacking events to leverage the excitement, appeal, and attention of those passionately following the event has been a marketing tactic… more →

Nike has consistently delivered great stories that have over time created a clear understanding of their Brand world. Through the… more →

Nike has recently kicked-off a movement to raise awareness of the growing inactivity of the current young generation. This came… more →

One of the industry at the forefront of digital innovation has been the sports industry. With pioneers like Nike+ they… more →

The Nike FuelBand has finally arrived – a sleek wristband that monitors all your daily activity so that you can… more →

The best way to enjoy a football/soccer match is by becoming a committed follower and living and breathing the spirit… more →

Nike is always looking for innovative ways to bring to life their sporting experience to their fans. The Brand is… more →

Red Bull has thoroughly immersed itself into fringe sports and lifestyle culture. The result is that the Brand doesn’t just… more →

The most recent World Cup in South Africa had a lot of interesting marketing programs. Coca-Cola had one of the… more →