Powerade vs. Gatorade. 1-0
The battle of the sports drinks is in full swing with new creative work from both launching over the past… more
The battle of the sports drinks is in full swing with new creative work from both launching over the past… more
The role of women in society is too often under-estimated or under-appreciated. I will not go into women’s rights in… more
Wearables are predicted to make a big splash in 2014 and have been much discussed at the recent CES. Google… more
Hijacking events to leverage the excitement, appeal, and attention of those passionately following the event has been a marketing tactic… more
Nike has consistently delivered great stories that have over time created a clear understanding of their Brand world. Through the… more
Nike has recently kicked-off a movement to raise awareness of the growing inactivity of the current young generation. This came… more
One of the industry at the forefront of digital innovation has been the sports industry. With pioneers like Nike+ they… more
The Nike FuelBand has finally arrived – a sleek wristband that monitors all your daily activity so that you can… more
The best way to enjoy a football/soccer match is by becoming a committed follower and living and breathing the spirit… more
Nike is always looking for innovative ways to bring to life their sporting experience to their fans. The Brand is… more
Red Bull has thoroughly immersed itself into fringe sports and lifestyle culture. The result is that the Brand doesn’t just… more
The most recent World Cup in South Africa had a lot of interesting marketing programs. Coca-Cola had one of the… more