Breaking female stereotypes
It is unacceptable that in this day and age gender equality is still being battled out. We see this in many… more
social responsibility
Taking advantage of Youtube irritants
Advertising on Youtube takes very expected forms and is easily avoidable. The Brands that explore taking existing tools and using… more
The art of the misdirect: The good and bad
The misdirect has been a staple in marketing storytelling because it helps elevate brand recall, if done correctly. In recent… more
The re-birth of advertising as the spearhead of societal change
The beautiful part of advertising is that it shapes culture and has the potential to break paradigms. Big social movements… more
Building brands through experience marketing
The way that many tech companies brand-build is through stunts. This is due to the fact that many rely heavily… more
2014 – a year where creativity fights against social injustices
This past year has seen many social injustices committed in countries across the globe, from the displacement of thousands of… more
2014 year in review – hope, inspiration, and the power of reality
It is easy to look back at 2014 and say that it was a tough year. Conflicts are spreading like… more
A storybook that tackles impaired vision
Businesses that find themselves in situations where their category is facing a serious challenge to growth often try to whether… more
Car brands improve road safety in unexpected ways
It is increasingly important for Brands to play a part in bettering the social ecosystem in which they operate and… more
Coffee is leading the way in community marketing
Many brands today are trying to fuel their business activities in ways that help the communities in which they operate, or… more
How to tackle food waste? Sell ugly fruit!
The sheer volume of fruits and vegetables that humanity wastes on a daily basis is astounding. Meanwhile, so many people in… more
Improving society through creativity and compassion
The reason why charities are increasingly developing really powerful work is that they have something that many companies have lost… more
Helping society by giving a new spin on everyday routines
Marketing initiatives where you take an everyday routine or behaviour and give it a new application often result in truly… more
Tapping into everyday talented people
There are countless talented people that aren’t able to share their gifts with the world at large. Through technology, a burgeoning… more
Great Brazil World Cup creativity – chapter 2
The FIFA World Cup in Brazil is now well underway and marketing creativity has come from some surprisingly unexpected places.… more
The future of teaching: calling on the retirement community
English language training marketing has produced some great work over the years. However, most efforts have leaned into humour (see… more
Creativity removes the blindness created by our own selfishness
Humanity is incredibly selfish and self-consumed. We enjoy watching and commenting on the plight of others but never consider how… more
Marketing that turns a social ill into a positive force
The movement towards social responsibility marketing has been accelerating over the past years. This will continue as people want more support to… more
Advertising clutter & how consumers are rebelling… creatively
Every advertiser will preach the importance of relevance in where they advertise and what they communicate in their advertising. However,… more
A changing urban life leads to surprising innovation
Urban living has become stressful. Prices are high, decent size spaces are increasingly difficult to attain, there is less time… more