Car Brands use technology & entertainment to facilitate buying decisions
Automotive Brands have been dialling up their marketing innovation when it comes to getting consumers to make those final steps… more
mobile
Developing products to sell products
The amount of choice that we have today is unparalleled. For many established Brands this reality makes it very difficult… more
The visualization of flavour
Sight is the most dominant sense. We often don’t realize the importance that we give to it in how we… more
Great added-utility marketing programs by Carlsberg, Foxtel, and North Face
To be a culturally-leading Brand today, it is paramount to seek out ways to provide added utility to customers and… more
Location-based creativity for a unique at-home night out
The appeal of home entertainment has definitely taken a greater share of people’s disposable leisure after many years of budget… more
Citizens tackle big world problems through creativity
Everyday people are increasingly taking the initiative to solve problems that historically have been the responsibilities of government organisations or… more
Technology in 2014 consumes our lives
Another year is upon us and with big global events such as the World Cup and the Winter Olympics set… more
The evolution of street art: challenging your perception and playing with the stories around us everyday
Street art and outdoor installation art has enormously evolved over the past decade to become not just an accepted part… more
How “anti-mobile” in marketing is helping shape offline behaviours
Less than 5 years ago the attention and spend dedicated to mobile was tiny compared to other marketing levers. I… more
The power of great animation in marketing: Canal + and Chipotle show us how its done
Animation is one of the most powerful storytelling techniques. It allows you to pull hard at uncomfortable but true human… more
The secret to success on Vine: creativity and guts. Honda, Urban Outfitters, MTV, Virgin show us how
The video-based mobile offering from Twitter, called Vine, has grown enormously since its conception in June 2012. It reached 40… more
How to get marketers, producers, and ad people to listen to your music? Hand them an office turntable
When you are in the service business, your most challenging task is to bring in new business. Getting to the… more
Cannes Lions 2013: The rise of socially-minded Brand-building is upon us… brought to life through innovation
One of the major themes noticeable in the work of the Cannes Lions 2013 is socially-minded Brand building. I don’t… more
DJs perform epic sets across Copenhagen… playing on posters!
A significant challenge for app developers is that to make money, they need to sell their products, or at least… more
How to make iconic board games relevant today? Give them a digital twist
The landscape of gaming has exploded in the last few decades as video games have become household items and gaming… more
Volkswagen show us how to be creative on Youtube
Volkswagen seem to be on a mission to become a global leader is social media marketing and creativity. Most recently… more
Beer Brands show how creativity and social responsibility not only create brilliance, they can have a significant effect on behaviour
Alcohol Brands have a responsibility to encourage their drinkers to be smart when consuming their drinks. Getting behind the wheel… more
How to take advantage of the food photo fad on social networks? Make every snap play a role in the global fight against hunger
Food is a subject matter that is incredibly popular within social networks. People can’t seem to get enough of admiring… more
Playboy uses technology to sell magazines… in magazines!
Finding new and innovative ways of leveraging expected media channels is how you can have a much better chance of… more
Google shows the way to perfect brand partnerships: both build their brands, both stay true to their personality and DNA
Google has found a beautiful creative platform that really humanizes their technology, making it tangible and relatable. This campaign became… more