Coca-Cola continues to inspire me. They seem to relentlessly push out content and programs that surprise, make you feel good,… more
Discovery has become a fundamental part of truly engaging campaigns. We no longer simply want the facts, we want context,… more
Increasingly, bands are partnering with brands to create brilliant videos that help both parties connect with existing and new audiences.… more
Great ideas take on a life of their own. Often the biggest challenge to birth these ideas is that both… more
Finding great talent is increasingly difficult, especially in the digital arena. Add the fact that you are a traditional ad… more
Most of you will have seen the artwork from Spencer Tunick before. He is the artist that shoots incredible installations… more
Pinterest has ballooned over the past few months. I wrote about it a few weeks back. Given the sudden rise… more
Creative innovation in Israel keeps on pushing out great work year in year out. Once again it is Coca-Cola who… more
Several years ago Adidas Originals did a social campaign where they asked consumers to put together their ideal music festival… more
Some of the most innovative commercial creative work comes out of Israel. Just yesterday I wrote about a great prank… more
Putting on a successful event is often logistically difficult and costly. A big challenge is to maintain buzz during the… more