The many degrees of happiness by Coca-Cola
Coca-Cola has been the unabashed champion of happiness and in doing so has created more love for the Brand than… more
installation
Taking “walking the talk” marketing to the extreme
The Brands that really act on what they proclaim to stand for in the world at large are those that… more
The evolution of street art: challenging your perception and playing with the stories around us everyday
Street art and outdoor installation art has enormously evolved over the past decade to become not just an accepted part… more
Turning what is ignored and considered waste into beauty and appreciation for Olympic effort
There are some everyday items that you simply could never see as inspirations for art, let alone canvases for artistic… more
Bringing to life a cityscapes in Brazil by allowing artists to run wild on public property
Over the past five years there have been several city-wide art installation initiatives that ignite the creative power of local… more
The power of color to reawaken love for your neighborhood
Color has the ability to truly transform environments and radically affect the emotions and spirits of people who experience them.… more
The secret to a great stunt: Let people unknowingly create and live in the experience
Stunts and installations are increasingly a vital part of the communications mix because they are what creates conversations. They have… more
Nudes like you’ve never seen them before
Most of you will have seen the artwork from Spencer Tunick before. He is the artist that shoots incredible installations… more
Street art – the everyday man’s guide to the creative mind
Street art is pervasive. What the likes of Banksy spearheaded has turned into a creative phenomenon that sees no end;… more
Putting yourself in the shoes of a world class marathon runner
I am sure many of us don’t actually know the pace of a world class marathon runner. The speed is… more
A design collective brings the Medusa back to life
A stunning art installation by Truly Design that creates a 3D/ floating art piece by using walls, ceilings and floors… more
How to bring people together at a music festival? Give them the means to make music
The lovely thing about hosting your own festival is that you get to green light some really cool installations. Virgin… more
The new era of Brand-building: the creation of super strong local relationships
Great marketing really is being unleashed at the local level. Brands seem to have realized that creating potent local connections… more
How a herd of cows sparked the imagination of Brazilians
Too often Brands look to their taught vehicles to accomplish their business objectives. However, many times it is an unexpected… more
Heineken invents the new glow stick… its bottle
A big challenge that many marketers face is creating the right conversations at the moment of purchase. These are critical… more
How can art bring meaning to our life’s junk?
One way of describing art is the ability to tell profound stories using very little resources. Think of some your… more
How to infuse hope into neighborhoods that are yearning for positive energy
Neglected urban spaces tend to be more prevalent in less fortunate neighborhoods. Those areas also tend to have residents who… more
A great way to demonstrate how comfortable fences can make you feel!
The right message at the right time can make the most impact is a mantra often preached in marketing circles.… more
Water was given the opportunity to talk in a busy Paris square and mesmerized everyone in attendance
Installation events have become increasingly popular this year as a marketing tool. They serve to attract a crowd and create… more
An inspiring display of football
Projection mapping is quickly becoming the hot technology for marketers to utilize, a bit like augmented reality was a year… more