The growth of “utility advertising” through the progress of technology
Technology has allowed creativity to be expressed in ways never before thought possible. It has also encouraged Brands to find… more
Technology has allowed creativity to be expressed in ways never before thought possible. It has also encouraged Brands to find… more
Animation is one of the most powerful storytelling techniques. It allows you to pull hard at uncomfortable but true human… more
We all know that you “shouldn’t judge a book by its cover”. However, it is difficult to not have an… more
One of the noticeable realities of marketing that the work at the Cannes Lions 2013 festival brought to life was… more
Heineken is one of the few Brands that tirelessly innovates in how they market their product, resulting in exceptional creative… more
Animation is one of the most powerful storytelling vehicles in society. Even schools find that its form can simplify and… more
The creative process can be very challenging but also incredibly liberating. This friction is what creates brilliance and drives progress.… more
Two great new music videos: Jay-Z & Kanye, and ALT-J. Each are stunning in their production value and attention to… more
Check out these music videos. The storytelling is absolutely unbelievable! The first from Justice rivals Nike-type filmic storytelling with vivid… more
Your environment has a profound impact on your development as a human being. Aside from the home, school plays a… more
The quality and creativity of street art has mushroomed in the past few years. I’ve regularly written about the different… more
I regularly am impressed by people who have commited their lives to their passions and in doing so have birthed… more
Shopper marketing is vital to most marketing organizations but it rarely is a forum for breakthrough creativity. The principles of… more
I love it when Brands think of unusual and unexpected places to talk about their products. This is a very… more
Dulux Paints last year launched the “Let’s Color Project”. The intent was to infuse the world’s dullest and most dreary… more
Cause marketing and environmental marketing are growing in popularity. No longer are these initiatives delegated to underfunded departments ignored or… more