The growth of “utility advertising” through the progress of technology
Technology has allowed creativity to be expressed in ways never before thought possible. It has also encouraged Brands to find… more
france
The power of great animation in marketing: Canal + and Chipotle show us how its done
Animation is one of the most powerful storytelling techniques. It allows you to pull hard at uncomfortable but true human… more
Can ancient art become modern? Absolutely, all you need is some simple dressing
We all know that you “shouldn’t judge a book by its cover”. However, it is difficult to not have an… more
Cannes Lions 2013: Sincerity and transparency are now mainstays of marketing, but delivering them with a unexpected twist is vital
One of the noticeable realities of marketing that the work at the Cannes Lions 2013 festival brought to life was… more
Heineken defies alcohol regulations and creates one of the coolest music platforms in France
Heineken is one of the few Brands that tirelessly innovates in how they market their product, resulting in exceptional creative… more
Why animation is such a great storytelling vehicle: Two short films show us the magic that can be created with paper and a pencil
Animation is one of the most powerful storytelling vehicles in society. Even schools find that its form can simplify and… more
The creative process brought to life through an animated story
The creative process can be very challenging but also incredibly liberating. This friction is what creates brilliance and drives progress.… more
Amazing new music videos by Jay-Z and Kanye West, and ALT-J: both with a twist from France
Two great new music videos: Jay-Z & Kanye, and ALT-J. Each are stunning in their production value and attention to… more
Stunning music videos – Justice and Samy Deluxe
Check out these music videos. The storytelling is absolutely unbelievable! The first from Justice rivals Nike-type filmic storytelling with vivid… more
How your environment can shape your development and ability to be creative
Your environment has a profound impact on your development as a human being. Aside from the home, school plays a… more
How string can make concrete stronger
The quality and creativity of street art has mushroomed in the past few years. I’ve regularly written about the different… more
The miracles that happen when passion meets vision and is mixed with a whole lot of drive
I regularly am impressed by people who have commited their lives to their passions and in doing so have birthed… more
Who’s raising the bar in shopper marketing? A toothbrush, no joke
Shopper marketing is vital to most marketing organizations but it rarely is a forum for breakthrough creativity. The principles of… more
Colgate ensures that a fresh night doesn’t turn into a rancid morning
I love it when Brands think of unusual and unexpected places to talk about their products. This is a very… more
Dulux makes walls dance in several cities across France
Dulux Paints last year launched the “Let’s Color Project”. The intent was to infuse the world’s dullest and most dreary… more
Turning gray neighborhoods into color wonderlands
Cause marketing and environmental marketing are growing in popularity. No longer are these initiatives delegated to underfunded departments ignored or… more