Why Disney tells amazing stories
There is arguably no better storytelling studio than Disney. They have captured the imagination and hearts of people for generations. Consistently,… more
films
Oscar moments that keep us watching year after year
We are a few hours away from the Academy Awards. While the circus around this iconic event has mushroomed over… more
Superbowl 2015: Great creativity on and off the field made it an event to remember
Last year the Superbowl was an absolute failure both on the field and off (here is the reminder). This year the… more
Excellence in ultra short film content
The growing consumption of bite size content is not new. With over 100 hours of video uploaded to Youtube every minute,… more
Powerful & Captivating TV commercials – November 2014 edition
It’s holiday season which means some of the more emotional stories are about to swarm the airwaves. The long awaited… more
Brands and long form content: Examples from Groupon & John Lobb
Brands are increasingly using longer form content to allow consumers a greater immersion into their world. The challenge with such content is… more
Powerful & Captivating TV commercials – August 2014 edition
For this month’s edition of great filmic finds, I have learned into two big storytelling levers that make for great… more
Entertainment quality has forever changed with Game of Thrones
Game Of Thrones is arguably the best show on television right now. More importantly, it has set a new standard… more
Cool music & music videos – October 2013 edition
Arcade Fire is back with another video experiment where they encourage their fans to help shape their video in a… more
The secrets of great storyteller Brands: Nike, Ikea, Coke, BA, and NZ show us
There are some core ingredients that are required to craft a good story. The first is to have a simple… more
Cool music & music videos – September 2013 edition
Once again the music world doesn’t disappoint with their relentless creativity in visually bringing to life the spirit of songs.… more
Do fonts add a tone to your messages? Uniball Pens seem to think so and you may want to think twice next time you write
In a world where writing is fast becoming a dying skill, Uniball Pens wanted to bring to life the value… more
Creative excellence in English Language training marketing: 2 very different but equally brilliant approaches
There has been some very creative work done for educational institutions, especially English language schools. Arguably the two funniest commercials… more
Vimeo staff share their favorite music videos, and there are some gems
Vimeo recently created a “staff pick” badge to merchandize cool new music videos. I really like their selections and wanted… more
The top TEDx speeches of all time
Most of us have learned to really appreciate TED over the past years for bringing us very unique perspectives, and… more
The Google Chrome series: celebrations of the good of humanity
For so many people the power of the tools surrounding Google Chrome are unclear or unknown. Meanwhile they have incredible… more
New music and their videos: Examples of interesting filmic techniques
It’s time for more new music to discover. I’ve got a few gems. The Scratch Bandits Crew, Howlin’ Wolf “Evil”,… more
The winning films of the 2012 Vimeo video awards
While this upcoming week is Cannes, the biggest annual event in adland, the week that just passed saw the second-ever… more
How the film industry is shaping the future of advertising
The film industry regularly surprises us with its bold creativity when launching important titles. A few years ago The Dark… more
Tim Burton is set to unleash some of his fairy dust
Tim Burton is a filmmaker who knows how to draw you into his stories, whether you like them or not.… more