Beautiful Spanish design
Spain in renown for its design acumen, but it feels that there is a surge of creativity coming out of… more
design innovation
Developing products to sell products
The amount of choice that we have today is unparalleled. For many established Brands this reality makes it very difficult… more
The visualization of flavour
Sight is the most dominant sense. We often don’t realize the importance that we give to it in how we… more
A changing urban life leads to surprising innovation
Urban living has become stressful. Prices are high, decent size spaces are increasingly difficult to attain, there is less time… more
Those that are showing us how to truly connect online and offline to create full Brand experiences
The blurring between online and offline is now a necessity for marketing versus an opportunity. Technology can amplify real world… more
Google Glass: Brands start to test the app waters with wonderful ideas
Google Glass is a brilliant innovation that will likely take a while to truly catch on. In April 2013 videos… more
Adidas uses runners own burned energy to pump them up during a marathon
The idea of using walking, dancing or running to create energy has been explored with varying degrees of success over… more
What makes genius packaging? When design and creativity are applied in full force
When creativity and design are applied to packaging the result can be magical. The reason is that great design thinking… more
Cannes Lions 2013: The magic of design lies in the story from which it stems
The beauty of good visual identity design is how quickly it can travel across touchpoints, creating an ongoing connection with… more
Coke shows us perfection in packaging innovation: bringing to life the brand mission, addressing a core category barrier, and creating amazing content
I have written quite a lot about pack and product innovations lately. Getting your brand and product to play central… more
Google Glass explained… and I really want a pair now
I have written about Google Glass a few times since it became a commercial reality (see Project Glass article here… more
Heineken makes its bottle become a party composer
The role of most alcohol Brands, regardless of what their advertising may say, is to bring to life a party.… more
Dove attacks the architects of artificial beauty… turning their tools against them
Dove has been a case of positioning and creative excellence for well over a decade. Their Real Beauty campaign not… more
Gaming used to teach kids to brush their teeth!
Gaming is become a tool to coerce kids into either understanding “grown-up problems” (see article on getting kids to understand… more
The power of good design is timeless: Keep Calm and I’ll show you why! (thanks to a cute little Bookshop!)
The Keep Calm & Carry On poster is a global phenomenon. Not only is it a must item for tourists… more
More innovative packaging ideas that show what excellence can look like in the most demanding categories
Packaging is an incredibly important aspect of the marketing mix. I’ve discussed this topic several times by explaining the different… more
A growing trend: Brands that build-in consumer mood enhancement into product design and experience design
Most brands try to tap into a consumer’s emotional state when experiencing or using their product, or when in an… more
Creative bands show how to innovate in the music business so that you want to buy their albums, not just download their tracks
The music business is evolving by the day forcing artists to find innovative ways to sell their recordings. Touring and… more
The most beautiful architectural works around the world and those that created them
Architecture is a craft that has an incredible impact on our daily lives. The houses that make up our neighborhood,… more
Red Bull takes one of the most popular film techniques, the domino effect, to a mind-blowing level creating an epic piece of content
Over the past several years the appeal in using new techniques in film content has grown. In a world that… more