Beautiful Spanish design
Spain in renown for its design acumen, but it feels that there is a surge of creativity coming out of… more
Spain in renown for its design acumen, but it feels that there is a surge of creativity coming out of… more
The amount of choice that we have today is unparalleled. For many established Brands this reality makes it very difficult… more
Sight is the most dominant sense. We often don’t realize the importance that we give to it in how we… more
Urban living has become stressful. Prices are high, decent size spaces are increasingly difficult to attain, there is less time… more
The blurring between online and offline is now a necessity for marketing versus an opportunity. Technology can amplify real world… more
Google Glass is a brilliant innovation that will likely take a while to truly catch on. In April 2013 videos… more
The idea of using walking, dancing or running to create energy has been explored with varying degrees of success over… more
When creativity and design are applied to packaging the result can be magical. The reason is that great design thinking… more
The beauty of good visual identity design is how quickly it can travel across touchpoints, creating an ongoing connection with… more
I have written quite a lot about pack and product innovations lately. Getting your brand and product to play central… more
I have written about Google Glass a few times since it became a commercial reality (see Project Glass article here… more
The role of most alcohol Brands, regardless of what their advertising may say, is to bring to life a party.… more
Dove has been a case of positioning and creative excellence for well over a decade. Their Real Beauty campaign not… more
Gaming is become a tool to coerce kids into either understanding “grown-up problems” (see article on getting kids to understand… more
The Keep Calm & Carry On poster is a global phenomenon. Not only is it a must item for tourists… more
Packaging is an incredibly important aspect of the marketing mix. I’ve discussed this topic several times by explaining the different… more
Most brands try to tap into a consumer’s emotional state when experiencing or using their product, or when in an… more
The music business is evolving by the day forcing artists to find innovative ways to sell their recordings. Touring and… more
Architecture is a craft that has an incredible impact on our daily lives. The houses that make up our neighborhood,… more
Over the past several years the appeal in using new techniques in film content has grown. In a world that… more