Content & cultural commentary
I have recently gone through a creative process to develop content for an upcoming campaign where the task was simple:… more
cultural commentary
How to do brilliant product ads
The art of the product ad has been practiced since the early days of advertising. As the decades have passed,… more
How Brands are starting to leverage memes to take advantage of cultural sparks: Case – The Harlem Shake
Memes can turn regular people into celebrities at lightening speed, or take celebrities to global icons. The obvious recent example… more
How culture has made us feel fine to use tragedy to sell product
The 100th anniversary of the sinking of the Titanic was on Saturday April 14. I’m sure most of you have… more
When art and actions sports collide
Action sports have always been intimately related to art. The sports themselves are more about expression and creativity than brute… more
The first time in history that a car physically applies for a job. No joke!
I’ve been writing a great deal about VW lately as a current example of creative excellence in the automobile sector.… more
Heineken becomes an act in a music festival to the delight of the crowds
Heineken has been mastering the art of event-driven cultural commentary for quite a while. The best recent example is the… more
Athletes choose Durex when they need extra time
I’ve never seen a condom Brand utilize sport in such an effective way as Durex has done with football in… more