Content marketing that hijacks conversations
Content marketing is the future. With purchase journeys and the path to meaningful brand relationships becoming more complex, developing content… more
Content marketing is the future. With purchase journeys and the path to meaningful brand relationships becoming more complex, developing content… more
I have recently gone through a creative process to develop content for an upcoming campaign where the task was simple:… more
The debate whether technology is actually disconnecting people from the real world has been ongoing. While constant connection to the… more
One of the tactics that is now a staple of Brand storytelling is the stunt. The reason for its ubiquity… more
Humanity is incredibly selfish and self-consumed. We enjoy watching and commenting on the plight of others but never consider how… more
The art of conversation on social media is continuing to evolve and inspire creatives and marketers the world over. Provoking… more
The safety video for airlines has now become a marketing lever. Ever since Virgin America developed one of the most… more
Animation is one of the most powerful storytelling techniques. It allows you to pull hard at uncomfortable but true human… more
The video-based mobile offering from Twitter, called Vine, has grown enormously since its conception in June 2012. It reached 40… more
The public relations business has changes significantly over the years, yet agencies within the sector seem to have yet to… more
The hotel business has been revolutionised by technology. Not only has price competition been made more democratic, service and product… more
The past few years have seen several interesting Brand activations at airports. It is a ripe environment for emotion-based storytelling… more
Stunts are the new TVCs. We see a growing amount of examples by the month. Since T-Mobile pioneered the approach… more
Over the past few years the advertising world has been growing its appetite for true stories. The power of authenticity… more
I have written quite a lot about pack and product innovations lately. Getting your brand and product to play central… more
Brands are increasingly finding creative ways of making their packaging part of communications stories. However, I am not talking about… more
Heineken continue to develop super engaging activations around their Champions League sponsorship. You will all remember their cinema stunt that… more
The quest to find the best approach to social media content, and to keep pace with the constantly evolving expectations… more
Extreme sports has long been used to activate one of the primary ways that content gets shared: by shock and… more
Heineken is one of the few Brands that tirelessly innovates in how they market their product, resulting in exceptional creative… more