Content marketing that hijacks conversations
Content marketing is the future. With purchase journeys and the path to meaningful brand relationships becoming more complex, developing content… more
content marketing
Content & cultural commentary
I have recently gone through a creative process to develop content for an upcoming campaign where the task was simple:… more
Technology that encourages analog living
The debate whether technology is actually disconnecting people from the real world has been ongoing. While constant connection to the… more
Brand Storytelling tips: intensity & compassion
One of the tactics that is now a staple of Brand storytelling is the stunt. The reason for its ubiquity… more
Creativity removes the blindness created by our own selfishness
Humanity is incredibly selfish and self-consumed. We enjoy watching and commenting on the plight of others but never consider how… more
Killer tactics to provoke conversations on social media
The art of conversation on social media is continuing to evolve and inspire creatives and marketers the world over. Provoking… more
The safety video is the new frontier in airline advertising
The safety video for airlines has now become a marketing lever. Ever since Virgin America developed one of the most… more
The power of great animation in marketing: Canal + and Chipotle show us how its done
Animation is one of the most powerful storytelling techniques. It allows you to pull hard at uncomfortable but true human… more
The secret to success on Vine: creativity and guts. Honda, Urban Outfitters, MTV, Virgin show us how
The video-based mobile offering from Twitter, called Vine, has grown enormously since its conception in June 2012. It reached 40… more
The new face of Public Relations: a master class from Ikea
The public relations business has changes significantly over the years, yet agencies within the sector seem to have yet to… more
Innovation inspirations: Hotels look to Airbnb; Airbnb looks to the Discovery Channel!
The hotel business has been revolutionised by technology. Not only has price competition been made more democratic, service and product… more
Trying to use an airport setting for a campaign idea or activation program? Here are people doing it well and not so well
The past few years have seen several interesting Brand activations at airports. It is a ripe environment for emotion-based storytelling… more
Adidas shows us how to evolve the approach to stunts: use your stores
Stunts are the new TVCs. We see a growing amount of examples by the month. Since T-Mobile pioneered the approach… more
Is the age of escapism as we know it over? The marketing world would suggest perhaps with giants like Google, Coke and Skype showing us the way
Over the past few years the advertising world has been growing its appetite for true stories. The power of authenticity… more
Coke shows us perfection in packaging innovation: bringing to life the brand mission, addressing a core category barrier, and creating amazing content
I have written quite a lot about pack and product innovations lately. Getting your brand and product to play central… more
How to make your packaging play a key role in your Brand’s storytelling? Axe and Gladiator show us a few ways
Brands are increasingly finding creative ways of making their packaging part of communications stories. However, I am not talking about… more
Heineken are the expert in sport event sponsorship marketing: A new Champions League campaign show us why
Heineken continue to develop super engaging activations around their Champions League sponsorship. You will all remember their cinema stunt that… more
Finding the right content to ignite your social media platforms: Lowe’s shows us how its done
The quest to find the best approach to social media content, and to keep pace with the constantly evolving expectations… more
Is our expectation of “extreme” becoming unachievable? Will this affect how extreme sports gets used by Brands?
Extreme sports has long been used to activate one of the primary ways that content gets shared: by shock and… more
Heineken defies alcohol regulations and creates one of the coolest music platforms in France
Heineken is one of the few Brands that tirelessly innovates in how they market their product, resulting in exceptional creative… more