Airlines: Transporting emotions, not just people
The airline industry has been pushing the creative acumen of their marketing efforts of late. Meanwhile, you would not fault… more
Coca cola
Scarecrow & Happiness Factory – Interesting similarities
The big winner at the Cannes Lions Advertising festival in 2014 is Chipotle’s Scarecrow. The film is a beautiful story… more
Great Brazil World Cup creativity – chapter 2
The FIFA World Cup in Brazil is now well underway and marketing creativity has come from some surprisingly unexpected places.… more
The many degrees of happiness by Coca-Cola
Coca-Cola has been the unabashed champion of happiness and in doing so has created more love for the Brand than… more
Brands fight the social media revolution
The all-consuming social media world is bound to create some push back from people who crave more analog moments in… more
Three ways to market Valentine’s Day
Valentine’s Day is an important holiday for many marketers. After all, it is a landmark gift-giving period. The theme of… more
The art of interception from Old Spice, Emart, and Coke
Interception has long been the aspiration of advertising and media. To find the right moment with the right message and… more
Citizens tackle big world problems through creativity
Everyday people are increasingly taking the initiative to solve problems that historically have been the responsibilities of government organisations or… more
Students love Coca-Cola: The sign of a Brand that knows what people want to buy-into and champions content and people that propel their mission
Coca-Cola continues to inspire me. They seem to relentlessly push out content and programs that surprise, make you feel good,… more
The new reality in marketing: make it more experiential and immersive – Coke, Starbucks, Pedigree show us how fun it can be
Marketing is becoming increasingly experiential and immersive. Consumers demand more than just a product or service from Brands, be that… more
Powerful & captivating TV commercials – November 2013 edition
This is the second monthly edition of the “best of” TV commercials (see October here).The work is very impressive and… more
What makes an iconic Brand? A commitment and conviction to its purpose – Coke and Lego show us how
How many times have you been in meetings where discussions around the role of their Brand is to “Champion X”… more
Student creativity is fuelling the most exciting time in the history of advertising
Many people in the ad business tell you that it is one of the most exciting times to be in… more
The secrets of great storyteller Brands: Nike, Ikea, Coke, BA, and NZ show us
There are some core ingredients that are required to craft a good story. The first is to have a simple… more
The role Brands play in making the world a better place: The tech industry makes the boldest moves but they need to do better
The demands of consumers that they expect governments and businesses to do more for communities and environments the world over has… more
Billboard Magazine takes inspiration from Coke to connect with true music fans at the newspaper stand
Ever since Coke showed the world that you can develop great communications by filming a vending machine doing surprising things,… more
Is the age of escapism as we know it over? The marketing world would suggest perhaps with giants like Google, Coke and Skype showing us the way
Over the past few years the advertising world has been growing its appetite for true stories. The power of authenticity… more
Content expectations in social media are changing: Coke and others show us how a more socially-considered approach is the way of the future
Every aspect of our lives is shared in social media. It seems to have become the forum in our lives… more
Coke shows us perfection in packaging innovation: bringing to life the brand mission, addressing a core category barrier, and creating amazing content
I have written quite a lot about pack and product innovations lately. Getting your brand and product to play central… more
How to make your packaging play a key role in your Brand’s storytelling? Axe and Gladiator show us a few ways
Brands are increasingly finding creative ways of making their packaging part of communications stories. However, I am not talking about… more