Airlines: Transporting emotions, not just people
The airline industry has been pushing the creative acumen of their marketing efforts of late. Meanwhile, you would not fault… more
The airline industry has been pushing the creative acumen of their marketing efforts of late. Meanwhile, you would not fault… more
The big winner at the Cannes Lions Advertising festival in 2014 is Chipotle’s Scarecrow. The film is a beautiful story… more
The FIFA World Cup in Brazil is now well underway and marketing creativity has come from some surprisingly unexpected places.… more
Coca-Cola has been the unabashed champion of happiness and in doing so has created more love for the Brand than… more
The all-consuming social media world is bound to create some push back from people who crave more analog moments in… more
Valentine’s Day is an important holiday for many marketers. After all, it is a landmark gift-giving period. The theme of… more
Interception has long been the aspiration of advertising and media. To find the right moment with the right message and… more
Everyday people are increasingly taking the initiative to solve problems that historically have been the responsibilities of government organisations or… more
Coca-Cola continues to inspire me. They seem to relentlessly push out content and programs that surprise, make you feel good,… more
Marketing is becoming increasingly experiential and immersive. Consumers demand more than just a product or service from Brands, be that… more
This is the second monthly edition of the “best of” TV commercials (see October here).The work is very impressive and… more
How many times have you been in meetings where discussions around the role of their Brand is to “Champion X”… more
Many people in the ad business tell you that it is one of the most exciting times to be in… more
There are some core ingredients that are required to craft a good story. The first is to have a simple… more
The demands of consumers that they expect governments and businesses to do more for communities and environments the world over has… more
Ever since Coke showed the world that you can develop great communications by filming a vending machine doing surprising things,… more
Over the past few years the advertising world has been growing its appetite for true stories. The power of authenticity… more
Every aspect of our lives is shared in social media. It seems to have become the forum in our lives… more
I have written quite a lot about pack and product innovations lately. Getting your brand and product to play central… more
Brands are increasingly finding creative ways of making their packaging part of communications stories. However, I am not talking about… more