A Toyota powers up a neighborhood in London and stuns crowds

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Projection mapping has become increasingly popular as a creative tool to drive engagement and talk-factor around events and launches. Therefore, it is becoming more difficult to develop a projection mapping experience that is truly unique. The team at Glue Isobar have succeeded with a campaign for the Toyota Auris.

Instead of the usual 3D projection mapping onto a building, they worked to project a CG car directly onto a real Toyota Auris, with no less that 7 projectors helping to give a true 3D, 360 degree projection mapping experience on all sides of the car. Therefore you could actually walk around and experience the visuals from any angle. The audiences were truly captivated by the presentation. A peek into what we can expect from this technology in the future perhaps. Enjoy.

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