When you can tell a profound story and deeply touch emotions with a single page, you know you have a great idea. This is the case with the below work from Mercedes in Spain developed by RMG Connect. The copy-driven visual shows the progression of emotion that starts you as a dangerous driver, fuelled by everyday blows that can make you snap, to the state and situation you will be in once the anger is removed. The fact that you are able to reach the positive end of the road is due to the Mercedes Collision Assist technology. Very powerful stuff.