The right message at the right time can make the most impact is a mantra often preached in marketing circles. This example developed by lg2 in Quebec, Canada, for Canac Hardware certainly justifies the belief.
What better place to have a relevant dialogue with a handyman than in a place of relief, and what an even better place to give him ideas for the home that he can instantly see value in. The line in the ad reads “for more intimacy between neighbors”.
The parallel between the need for intimacy in a toilet stall and intimacy in your yard is surprisingly fitting and thus the impact of this idea is certain. Naturally, the selection of locations for this installation are key. Somehow I don’t see this being as impactful at a nightclub!