An interesting approach to experiential marketing – giving people a taste of their own medicine
Sometimes giving a person a taste of his own medicine is the only way to help that person understand what… more
Month: September 2012
The role of animation storytelling in our future? Look at how movie title sequences have inspired us
I just looked over the winners of the Annual Information is Beautiful Awards summary written on Creative Review (see here),… more
Cool new music & music videos – September 2012 edition
It’s time for another round-up of interesting new music and music videos. Clearly, symbolism remains an anchor expression in music… more
The different approaches to achieve packaging excellence and engage the mind, heart, and soul
Packaging is increasingly an area of focus by Brands not just as a means to deliver its product in the… more
A brilliant new print idea by Coca-Cola opens the door to exploring how to exploit your print buy
In the media landscape today, Brands are continually looking to find ways of making their buys work harder for them.… more
Can nature become your advertising agency? Well, almost
Content creation is constantly in marketing communications discussions today. The desire to have an “always on” plan has now reached… more
The Spikes 2012 Festival of Creativity Awards winners – The creative bar in Asia truly rises
The Asian equivalent of the Cannes Lions took place last week in Singapore – The Spikes Asia 2012 Festival of… more
Are books targeted at children attracting a lot of adults? Absolutely
It is remarkable how much educational materials for children have improved in design quality. The end result is that many… more
Taking advantage of the entertainment power of skateboard videos
One of the types of video content that regularly gets passed along comes from Action Sports. The reason is fairly… more
The coolest cop website ever thanks to some help from the gaming and entertainment industries
When it comes to having slick, engaging, websites, the last type of organization we would think of is a local… more
How the spirits and beer industries are dealing with the slow economic recovery
It appears that alcohol Brands are really taking the continued economic slowdown seriously. While drinking may be a common way… more
Beck releases his new album… through sheet music.
Mavericks in the music industry continue to bring interesting innovations to the marketing landscape. They have fully understood the social… more
Amazing new music videos by Jay-Z and Kanye West, and ALT-J: both with a twist from France
Two great new music videos: Jay-Z & Kanye, and ALT-J. Each are stunning in their production value and attention to… more
The best way to pick up a girl? A bar in Singapore helps its patrons find the way
Traditional ways of marketing are becoming increasingly less interesting to smaller businesses and forward thinking Brands. The reason is that… more
A radically different approach to getting the right Facebook fans compliments of Grey Poupon
The hunt for Facebook fans has been a cornerstone of many Brand social strategies. The assumption is that with greater… more
VW recycles thousands of magazines in South Africa to sell cars
Creative ideas that bring to life the soul of a Brand and force an action that lives the value offering… more
The perfect marriage between fashion and accessories
Fashion rarely exists without the compliment of accessories. They add a touch of personality or complete the wearer’s vision. However,… more
How to turn that “skip ad” button on Youtube into an engagement message for your Brand
Pre-roll ads on Youtube are tough to make work. Most people tend to use the skip button as soon as… more
How facial recognition merged with Facebook could have a powerful effect on retail
In the same way that Street View catapulted the engagement power of Google Maps, it seems like a few fans… more
What does Prince Harry teach us about marketing? Lynx gives us the answer
Most Brands today talk about the ambition to drive conversations with their consumers. While the intent is great, the reality… more